01 · The call
Why did that lead go cold?
The hesitation was there in the conversation, long before the customer walked into another showroom.
Marhaba Intelligence for Automotive
Every call, analysed.
Turn showroom and service conversations into structured automotive intelligence, surfacing purchase intent, objections, missed follow-ups, customer signals and advisor performance automatically.
Sales · Inbound call · 6:42Sample product view
Analysing conversation…0%
- Model discussed
- Nissan Patrol
- Purchase intent
- High
- Objection
- Price / finance
Action item
Send revised finance option and confirm test-drive availability.
Assigned: Sales ManagerPriority: High
Every call
Automatically analysed
AR + EN
Bilingual conversation intelligence
Regional deployment
Built for GCC data requirements
The hidden asset
Your dealership already records every call. Almost none of it is ever heard again.
Thousands of customer conversations happen across sales and service. Most disappear into recordings before anyone can learn from them.
See it in action
What your calls are really telling you.
From a single conversation to your whole operation, the same intelligence, seen at every level.
02 · The advisor
Who's closing, and who needs support?
A continuous view of the behaviours that move conversations forward, and the ones that need coaching.
03 · The business
Which model line is losing deals, and why?
Patterns emerge across calls while there is still time to act on them.
Automotive journey
From first conversation to the next commercial action.
Marhaba Intelligence shows what customers want, what is slowing them down, and what your team needs to do next, across sales and aftersales.
- Lead
Source captured
- Conversation
Call analysed
- Intent
Model, urgency and objections identified
- Follow-up
Action and SLA flagged
- Test drive
Offered / booked / missed
- Quotation
Sent / pending / no response
- Sold / Lost
Outcome and loss reason captured
Management intelligence
See what is happening across every conversation.
A management view across locations, advisors, models and customer intent, not just one call at a time.
Outcome areas
What Marhaba helps your team improve.
Faster follow-up
Identify high-intent customers who still need action.
More test-drive opportunities
Surface conversations where interest was clear but the next step was never booked.
Better sales coaching
See the behaviours, objections and follow-up patterns affecting advisor performance.
Integrations
Connected to the stack your group already runs on.
Cloud telephony, CRM and messaging platforms, or simply upload audio and let the analysis do the rest.
Cloud telephony and call tracking
Capture, transcribe, and score every inbound and outbound call from the virtual phone systems and VoIP providers already in place.
8x8Contact-centre calls into conversation intelligence
BonvoiceCloud telephony call ingestion
CallyzerField-sales call tracking and analytics
ExotelCloud telephony call recording and analytics
KaleyraCPaaS voice recordings for scoring
RingCentralCloud phone calls, transcribed and scored
SalesTrailMobile call-tracking capture
Smartflo (Tata Tele)Auto-capture and analyse every call
YeastarOn-premise and cloud PBX recordings
ZadarmaVoIP call recording and transcription
Zoom PhoneZoom Phone recordings turned into insight
Messaging
Bring the same understanding to the chat channels your showrooms use most: intent, sentiment, and action items.
WhatsAppSales chats analysed alongside calls
CRM and lead systems
Call outcomes, deal updates and alerts stay in sync with your CRM.
GoHighLevelCall outcomes and alerts pushed into GHL
LeadSquaredInsights and notifications synced
SalesforceOpportunities updated from real conversations
HubSpotCall summaries written back to the record
Manual and file import
Pre-recorded audio can be uploaded directly. No active telephony or CRM connection required.
- Upload centreAudio in, understanding out
Enterprise data
Need DMS-level reporting or additional enterprise data? Integration requirements are scoped around your existing environment during implementation.
Enterprise trust
Built to fit enterprise automotive environments.
Security
Encryption in transit and at rest.
Regional deployment
Deployment and data-residency options designed for GCC requirements.
Access
Role-based visibility so teams see only what their role requires.
Integration
Works alongside your existing telephony and CRM environment.
Built for multi-location automotive sales and service operations.
Questions
What dealership groups ask us first.
No. It works with the phone system and process already in place. Nothing changes for the person picking up.
Most groups have a usable picture of their floor within the first few weeks, and enough history to act on patterns by the end of the first quarter.
Data is encrypted in transit and at rest, with deployment and data-residency options designed for GCC requirements.
Yes, conversations are handled as they happen in your showrooms, in the languages your teams and customers use.
A recording waits for someone to listen. This gives you the understanding without anyone having to.
Marhaba is designed to make coaching and follow-up more consistent, not to replace managerial context with a score. How individual and team-level visibility is configured should reflect your operating model.
A short setup alongside your existing systems, a walkthrough with the managers who will use it, then it runs quietly in the background.
See what your customer conversations are already telling you.
Arranged around your schedule. No pressure, no product pitch.